Five reasons to schedule a high school recruitment webinar in 2025

Reaching the right students for your career-focused programs isn’t just about marketing — it’s about building relationships. High school counselors play a critical role in guiding students toward the right postsecondary options, yet many career colleges struggle to connect with them.

That’s where the Imagine America Foundation webinar program comes in.

Since launching in 2020, IAF’s webinars have helped more than 150 schools establish valuable relationships with high school counselors, leading to college fair invitations, classroom presentations, and increased enrollments.

If your school isn’t leveraging this opportunity yet, here are five reasons you should schedule a webinar today:

1. Direct access to high school counselors

High school counselors are the gatekeepers to students who are actively exploring their postsecondary options. However, career colleges often struggle to get in front of them, especially in a crowded higher education landscape.

IAF webinars provide a direct line of communication to local high school counselors in your target region. Each session is designed to introduce your school’s programs, highlight career opportunities for students, and answer key questions counselors may have. By building these relationships, you’re not just increasing awareness — you’re laying the groundwork for future college fair invitations and classroom presentations.

2. Guaranteed counselor engagement

When you host an event, you want to be sure the right audience shows up. That’s why every IAF webinar comes with a guaranteed minimum of 30 high school counselors contacts.

IAF takes care of the integrated marketing campaign, ensuring your webinar reaches the right education professionals in your target area by state. Plus, even after the live session, the webinar recording is redistributed to IAF’s extensive network, maximizing your exposure. Instead of hoping counselors find your school, you’re meeting them where they already are.

3. A turnkey marketing and recruitment solution

Let’s face it — planning and executing an effective outreach strategy takes time and resources. The IAF Webinar Program handles the heavy lifting so you can focus on delivering your message.

Here’s how it works:

• You choose the topic and provide your presentation materials.
• IAF promotes the webinar, handles registration, and moderates the session.
• We assist with Q&A and engagement, ensuring a smooth experience.
• The recorded webinar is shared with an even wider audience after the event.
• You receive a full attendee report, including counselor contact information for follow-up.

From start to finish, the entire process takes just 2-3 weeks, making it an efficient way to enhance your high school outreach without overloading your team.

4. Long-term relationship building

The impact of an IAF webinar doesn’t end when the session is over. These webinars are designed to foster long-term relationships with high school counselors, ensuring your school remains top of mind when they advise students on higher education options.

“We’re helping these colleges build relationships with high school counselors that lead to college fair invitations and classroom presentations, which lead to enrollments,” said Bob Martin, President and CEO of the Imagine America Foundation. “The idea is that we want to help them connect with their community and recruit students from new high schools. We expect these new relationships to last.”

This means your participation in the webinar program isn’t just about one-time engagement — it’s about ongoing partnerships that drive consistent enrollments over time.

5. Data-driven results and follow-up opportunities

Unlike traditional marketing efforts, where results can be hard to track, IAF webinars provide clear, measurable outcomes. After your session, you’ll receive a detailed post-event report, including:

• Attendee list with contact information
• Questions asked and engagement insights
• Polling responses and registration statistics

With this data in hand, your admissions team can follow up with high school counselors who attended, schedule in-person presentations, and nurture these relationships into ongoing student referrals.

Make 2025 your best year yet — Schedule your webinar today!

If you’re serious about increasing enrollments and expanding your high school outreach, the Imagine America Foundation Webinar Program is a proven, effective solution.

• Direct access to high school counselors
• Guaranteed 30+ registrations per session
• Turnkey marketing and logistical support
• Long-term relationship building
• Data-driven results and follow-up opportunities

Our 2025 schedule is now open, and sessions are filling fast. Don’t miss your chance to connect with more counselors, schedule more high school presentations, and enroll more students!