March 2008

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Symposium Reveals Surprising Opportunities For High School Recruitment Among Career Colleges

Washington, D.C. (March 24, 2008) – The path to a successful career for high school students, according to popular opinion, involves the pursuit of a degree from a traditional four-year college or university. Surprisingly, some career-training-oriented institutions have also embraced that philosophy and have consequently focused recruiting measures almost solely on non-traditional students.

But that approach might be changing quickly if career colleges embrace new data provided at a symposium led by Imagine America Foundation (IAF) and the National Research Center for College & University Admissions (NRCCUA), a non-profit educational research organization based in Lee’s Summit, Mo. On Feb. 22 at the Sheraton Hotel in Phoenix, Ariz., IAF and NRCCUA presented staggering numbers about the interest and awareness today’s high school students have for career training. Some of the most elite career colleges in the nation were on hand to learn about the broadening prospects for attracting high school students.

Survey data provided by NRCCUA shows that high school students have a significant interest in attending schools that offer career-specific training. In fact, nearly one million students surveyed each year would be interested in the programs offered by career colleges versus an estimated 200,000 who actually enroll.

“Career colleges have a larger presence among this demographic than they originally thought,” said Don Munce, president of NRCCUA. “Administrators of these schools simply aren’t reaching out to as many high school students as they should be. There’s an opportunity there to expand even further.”

Imagine America Foundation's Fact Book Shows Career Colleges Offer Advantages to Minorities, Low-Income Students

Washington, D.C. (March 7, 2008) – Career colleges have a tremendous impact on the labor force. They also provide an educational option for students who need to follow a path other than the route to a traditional college or university. These are facts proponents of career colleges have always known to be true. But the release of the Imagine America Foundation’s 2008 Fact Book: A Profile of Career Colleges and Universities sheds new light on trends that aren’t so obvious, including new evidence that career colleges offer both minorities and low-income students significant opportunity.

The 2008 Fact Book provides a snapshot of the for-profit sector of higher education, as well as a comparison of public and private two- and four-year institutions. This year’s Fact Book tells several interesting stories behind the statistics. IAF’s research shows:

  • The career college sector is more likely than the non-profit sector to serve students who are independent, have incomes in the lowest quartile, have parents with an education below the high school level, and are racial or ethnic minorities;
  • Nearly 43 percent of career college students are minorities, a four percent rise from a year ago;
  • 38 percent of degrees conferred at career colleges were to minorities compared to 19 percent at public and 16 percent at private, not-for-profit institutions; and
  • Career colleges made up four of the top ten institutions awarding MBAs to minorities, with half of those producing minority doctorates in business.

In addition to the large number of minority students, career colleges provide a much higher level of student services to help those students persist and succeed in their studies.

Imagine America Announces that Career Education Corporation has Selected the Center for Excellence in Education for Faculty Development

Washington, D.C. (March 5, 2008) – The Imagine America Foundation announced today that Career Education Corporation has selected the Foundation’s Center for Excellence in Education (CEE) for training and faculty development.

As in traditional education, the leading career education companies understand the importance of faculty development. Indeed, because the career education sector must be even more sensitive to the ever-changing needs of employers and the learning needs of a non-traditional student demographic, continuous faculty development and proficiency training is arguably even more critical in this sector. 

Formed through a strategic partnership between the Imagine America Foundation and MaxKnowledge Inc., CEE provides turnkey employee development solutions for career college operators. CEE offers an online, comprehensive faculty development program for career college operators. The development activities include knowledge assessments, training courses, performance forums, learning webinars and success tutorials. With proven programs developed through consultation with career college executives, CEE’s goal is to increase organizational performance and ultimately enhance student success.

Career Education Corporation selected CEE in order to enhance instructor performance and student outcomes, said Career Education Corporation’s Vice President of Academic Affairs, Dr. Donna L. Gray. “CEE’s program is an excellent addition to our internal faculty programs,” Gray said. “We plan to fully utilize CEE’s online series as well as the evaluation and reporting portion of its program.”